If you’ve followed my tweets, you can tell I’m big fan of internet culture and the spread of the Gangnam style video and various remakes/parodies. The original video is at 590 million hits as of October 2012. Below is a list of some of my favourite Gangnam Style videos.
“Gangnam Style” is a Korean neologism that refers to a lifestyle associated with the Gangnam district of Seoul, where people are trendy, hip and exude a certain supposed “class”. The term was listed in Time‘s weekly vocabulary list as a manner associated with lavish lifestyles in Seoul’s Gangnam district. PSY likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended a twisted sense of humor by claiming himself to be “Gangnam Style” when everything about the song, dance, looks, and the music video is far from being high class.
People who are actually from Gangnam never proclaim that they are – it’s only the posers and wannabes that put on these airs and say that they are “Gangnam Style”- so this song is actually poking fun at those kinds of people who are trying so hard to be something that they’re not.– PSY
During an interview with The New York Times, PSY revealed that his Korean fans have very large expectations about his dancing, so he felt a lot of pressure. In order to keep up with expectations, he studied hard to find something new and stayed up late for about 30 nights to come up with the “Gangnam Style” dance. Along the way, he had tested various “cheesy” animal-inspired dance moves with his choreographer, including panda and kangaroo moves, before settling for the horse trot, which involves pretending to ride a horse, alternately holding the reins and spinning a lasso, and moving into a legs-shuffling side gallop.
Spin-off Music Video with HYUNA
Ai Wei Wei
Britney Spears (on Ellen Show)
Miss Korea Contestants
Waveya Korean Dance Team
Mitt Romney Style
CEBU (Inmates Philippines)
US Navy Style
L.A. Moms and their Babies
Kling On Style
MIT (Ft. Noam Chomsky)
The result of going viral: A record deal with Scooter Braun who produces Justin Bieber
This is extremely interesting as PSY went viral before the record deal. I am reminded of the blog ‘Stuff White People Like’ that was created for a few friends as a joke and now has 92,000,000 hits. At some point, this aspiring journalist Christian Lander got approached for a book deal, a result from the attention. Both PSY and Lander gained sufficient attention before they closed major deals. Youtube ultimately allowed PSY to get one hundred million hits before a record deal and WordPress allowed Lander get the hits before the book deal, what tools do entrepreneurs need to get one hundred million hits before raising funding? Kickstarter would be the first entrepreneurial equivalent, but I think many more are needed for the wide array of entrepreneurial projects.
In London, it annoys me how angel funding is a metric of success instead of how much you can achieve without funding. (Most angels want fast exits, so I view those companies as having shot themselves in the foot just before trying to climb Everest. ) The startups I love are those without funding who can kickstart alot of attention out of nothing, then fix the holes and cracks in their business from nothing, and then raise proper investment changing from a start-up to a speed-up and eventually a scale-up.
Now the question is what tools a startup will use to gain lots of attention, when these tools will be in place to get 100,000,000 views before raising investment?